A cause or innovation’s traction depends on a founder’s ability to persuade.

But first, a founder must understand the problem dynamics well enough to frame the content of their message for maximum impact. They must package it for the correct audience or circle of cultural influence. Then the founder’s credibility, charisma, and connections must align perfectly to break through the noisy media landscape, and finally, it must have stickability.

The ‘innovation deficit’ requires others to bridge pioneer gaps FoR US.

While we task pioneers of our greatest innovations to challenge society’s most intractable hard-pressed issues, we also require them to squeeze dollars out of pennies as top fund raisers, as well as, demand they stand out as top-level marketers regardless of the innovation. While the efficacy of a marketing message shapes us, this lack of specialization detracts from humanity’s need for innovators to do what they do best.

Taking the risk that the cream of society’s needs will rise to the top, and that the right solution will percolate appropriately yokes innovation and places a burden on the founder; we’re preparing ourselves to endure continuous failure, or at least being stuck to soliciting the Individual Donor Profile beyond compassion collapse. 

Of the many reasons that a promising cause will not find traction, includes the character, credibility, charisma, connections, and cogent nature of the founder. A catchiness or stickability to a message frames some innovation in a way that allows it to fruition. Often times a message originating in the wrong subculture prevents it from proliferating.